Thursday 17 May 2012

Alistair’s Visual Journey.

As a creative person I find inspiration in everything around me.
Today, when I looked out of the window of our hilltop studio at the structure and pattern of the trees across the road, I was reminded of a recent photographic shoot.
Inspiration
This scene struck a chord – the way the light combined with the form and texture of the landscape echoed the stunning textile work created for one our favourite clients, Christy.
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The company was launching a new range of towels designed by Clarissa Hulse. For those of you who are not familiar with her work, she is one of the leading lights in the British textile scene. Her designs combine elements of nature with a passion for colour. You can find out more about Clarissa and her influences by following this link to The Clarissa Hulse Story.
Clarissa’s designs are an imaginative breath of fresh air. They are a pleasure to shoot, with natural elements used in harmony with splashes of bold colour. The tasteful designs lift the spirits and inject a touch of passion into the world.
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In order to do the designs justice we worked closely with stylist Hannah Deacon and the client to provide the right setting for the textiles. An old, converted riverside building proved to be an ideal choice of location. Although not what would first spring to mind, the muted tones of the distressed interior and its naturalness provided a perfect backdrop for Clarissa’s stunning designs.
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Over many years Ikon Photography has developed unrivalled experience in textile photography, bringing out the best in the fabrics we shoot for clients who value the passion and attention to detail we devote to every commission. We are always up to date with the latest trends in the market and because we are passionate about our work we are able to deliver unique, creative photography to help our clients emphasise the desirability of their products to potential purchasers.
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The next time you look out of the window try taking my kind of visual journey. Let the landscape be your inspiration - you never know where it may lead you!

Friday 10 February 2012

John “Melts his shoes”

You could be forgiven for thinking that this is a scene from JRR Tolkien’s fantasy, The Lord of the Rings. The Orc’s are preparing for battle, fires burn in the heart of Mordor.
www.ikonindustrialphotography.co.uk
Ikon’s John Cooper recently tackled this tricky industrial photography assignment to photograph one of the Midlands few remaining Blast Furnaces. This pipe manufacturing business is one of Britain's success stories exporting as far China and South Africa. The brief in this situation was to highlight the industrial process for web marketing and promotion. The environment was a tough one to work in, something an experienced industrial photographer can take in their stride.
Firstly, you need the experience to see the possibilities in your minds eye and then you must be able ( or sometimes willing ) to go the extra mile to find the angle and put yourself in a position to get the shot.
You often have to work quickly and efficiently as the situation you find yourself in is restrictive, certainly the case here. As John was working he could feel the heat coming through the soles of his boots and just as he finished he could feel the soles becoming sticky.
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Ikon Industrial Photography are well used to this type of photographic commission, our experience is not just in taking pictures but knowing the correct approach.
Please have a look at our new industrial website http://www.ikonindustrialphotography.co.uk/ to see some of the other situations we have encountered, hopefully keeping our footwear intact.